It is good to see that the beauty industry has the been industry making more improvements eco-friendly. and This changes has in been order made to possible make by the increasing awareness of the environment and the society as many people are now concerned with the products they use and the effects that they have on the environment. Starting from the beauty packaging industry to with the sustainable ingredients beauty used, products the that eco-friendly are makeup as brands effective are as revolutionizing the the conventional ones. In this blog, you will get to know the need for sustainable beauty, the best eco-friendly makeup brands, and how to use them properly.
Why Choose Sustainable Beauty?
As the global audience becomes more conscious of the issues of climate change and environmental pollution, sustainable beauty brands are making efforts to lessen their impact on the environment and adopt green practices. Buying green beauty products is a good way of making positive change in the environment as well as making companies to be more conscious on the ethical practices such as environmental friendly sourcing, no animal testing and reducing packaging.
Key reasons to switch to sustainable beauty:
- Reduced Environmental Impact: Some of the ways through which green makeup brands can be identified include; Eco-friendly makeup brands avoid the use of toxic chemicals and instead use natural ingredients that are not harmful to the environment.
- Cruelty-Free Practices: A lot of the sustainable beauty brands are also cruelty free which implies that they do not conduct tests on animals.
- Sustainable Packaging: These brands use packaging that is either recyclable, biodegradable or reusable in a bid to minimize on waste.
- Ethical Sourcing: Eco-friendly or green beauty products may include the following elements: Sustainable beauty products often contain ingredients which are derived from above mentioned sources, and are produced and marketed in a way that is considerate of social and environmental impact through fair trade and sustainable farming practices.
Thus, supporting these brands, one is supporting a sustainable future while using good quality and efficient beauty products.
Top Eco-Friendly Makeup Brands to Try
There are a lot of beauty companies that have embraced green practices in their beauty products. Here are some of the most sustainable beauty brands that are currently dominating the market:
1. Ilia Beauty
Ilia Beauty is among the most renowned brands of green makeup as it adheres to the eco-friendly concept of using products that are free from toxins, and are packaged using recyclable materials. Ilia Beauty products are produced with organic botanicals and does not contain parabens, sulfates or synthetic fragrances among others. The brand is also cruelty free and some of the products are recyclable and/or refillable thus reducing on waste.
Featured Products:
- True Skin Serum Foundation
- Multi-Stick (for lips, cheeks, and eyes) ● Limitless Lash Mascara
2. RMS Beauty
Other famous sustainable brands that are worth mentioning include RMS Beauty which aims to provide products with clean, non-toxic formulas. They are famous for using organic and raw ingredients while keeping the packaging to a minimum and being environmentally friendly. The products of RMS Beauty are packaged in recyclable glass jars and the brand is always working towards the goal of being more sustainable. Some of the highlighted products include; Featured Products:
- “Un” Cover-Up Concealer
- Living Luminizer
- Signature Set (eyeshadow, blush, and highlighter palette)
3. Bite Beauty
Bite Beauty is an environmentally friendly brand that follows the concept of clean beauty as well as uses sustainable packaging for their products. Their makeup products are made with food grade ingredients and their lipsticks are bestsellers. The company also follows cruelty free policy and uses sustainable packaging materials such as recycled aluminum and paperboard. Featured Products:
- Power Move Creamy Matte Lip Crayon
- Amuse Bouche Lipstick ● Agave+ Lip Mask
4. Too Faced
Too much Faced concerned is with an the environmentally environment friendly and beauty sustainable brand packaging. which The offers brand’s high products quality are makeup free products from and parabens, is also very sulfates and phthalates and are also cruelty free. It also aims at being an environmentally friendly company by ensuring that it recycles and uses recyclable and eco-friendly materials in packaging. Featured Products:
- Better Than Sex Mascara
- Born This Way Foundation
- Melted Matte Lipstick
5. Fenty Beauty by Rihanna
The brand that has gained a lot of attention and recognition in the beauty market is Fenty Beauty, the brainchild of the famous singer and actress Rihanna. It has brought a change in the makeup industry as it offers a wide range of products for every skin tone. Not only this, the brand is also focused on sustainable goals as it uses environment friendly packaging and aims at minimizing the waste. All the packaging of Fenty Beauty products is recyclable and the company has also begun using plastic made from sugarcane in some of their products. Featured Products:
- Pro Filt’r Soft Matte Longwear Foundation
- Gloss Bomb Universal Lip Luminizer
- Killawatt Highlighter
How to Choose Sustainable Makeup Products
When choosing for sustainable makeup products, there are several factors that need to be taken into account so that the products chosen are in line with one’s values:
1. Check the Ingredients
It is important to search for makeup brands that have ingredients which are natural, organic and non-toxic. These products are not only safe for the environment but also for your skin. Do not use products that contain parabens, sulfates and phthalates as they are dangerous to both your health and the environment.
2. Prioritize Cruelty-Free Brands
Most of the green makeup brands are also cruelty free, this means that they do not conduct tests on animals. Search for certifications such as the Leaping Bunny logo or PETA’s cruelty free certification to make sure that the brand is in line with your ethical standards.
3. Opt for Recyclable or Refillable Packaging
Green brands are very much concerned with the use of sustainable packaging for their products and this means that they only use recyclable plastic, glass or paper. Some of the brands have also provided refillable options for their products which helps to minimize waste to a great extent.
4. Support Brands with Ethical Practices
It is important to select the brands that are more concerned with the ethical sourcing of the ingredients and also follow the fair trade policies. Most of the sustainable beauty brands also contribute to the society by supporting certain charitable causes and helping to enhance the living standards of the people in the communities from which they source the products.
How to Incorporate Sustainable Beauty into Your Routine
It is not very difficult to switch to sustainable beauty and yet bring about the change. Here’s how to make the transition smoothly:
- Start Slowly: It’s not necessary to change all the products in your makeup bag at the same time. Begin by substituting some important products like the foundation or the mascara with the environment safe versions.
- Research Brands: It is recommended that one should take the time to search for the brands that one is interested in and gain knowledge on the sustainability efforts of such brands. Some of the websites that can help one find safe and ethical beauty products include EWG Skin Deep and Cruelty-Free Kitty.
- Reuse and Recycle: It is recommended that instead of disposing off old makeup packaging the client should ensure that it is recyclable. In addition, one can switch to refillable products to reduce waste.
- Avoid Single-Use Products: It is recommended that consumers select products that are made to endure or can be utilised for various functions. For instance, a lip and cheek tint is a dual function product which means that it helps to minimize the use of other products hence reducing the amount of packaging used.
